A food label free essay sample

A food label allows for the consumer to identify what sort of nutrients are in their food and how much of each one they are eating on a daily basis. Our food label, as shown above, has been designed in this form as they appear to look like a tin of beans which interlinks with the product we are selling. We have added in this information as it shows the most important nutrients that are taken in by the body to ensure essential energy production and help maintain a healthy diet. We have added in the traffic light system as we believe it may benefit the consumer, as it shows which percentages of the nutrients are being consumed. The red tin demonstrates a high level which in turn if too much is eaten can be bad for your health in contrast to the green tin which shows a good, healthy level. We will write a custom essay sample on A food label or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page As the colours are international, it also allows those who are unable to speak any language at a basic level to understand our label. We think our food label is a more productive way of showing which nutrients are more beneficial to your health in this product. We have added alongside our traffic light system our mathematical symbols to give you more information on whether you should eat more, less or the same amount of each nutrient. Due to its appearance being more appealing than others, it attracts the consumer’s attention straight away and it allows them to identify that what they are eating is health or unhealthy for them. Furthermore, as it has a basic layout it is easier to be read. The information that is being displayed in our label cannot be viewed as misleading as it clearly states that the amount the label is being based upon is for ? a can. This means that the consumers need to make note that the information provided is not for a whole can. Additionally, we have added in a guided daily allowance (GDA) box, which shows what an individual should be consuming each day based on an average healthy adult. Therefore, it allows for that individual to compare their current intake with the allowance they should be receiving. However, with this information it is still essential to ensure that you are doing some sort of physical activity. Overall, our label is more efficient as it provides all the information needed using the traffic light system, the mathematical symbols and a simple layout. The GDA added also allows for the individual to compare it to the product.

Improving Studying and Learning Techniques

Improving Studying and Learning Techniques Free Online Research Papers Homework has been a part of student’s lives since the beginning of formal schooling in the United States. The practice, however, has sometimes been accepted and other times rejected by both educators and parents. These views have surfaced because homework can have both positive and negative effects on a child’s learning, along with their attitude toward school (Boers, 1995). At different points throughout history, radically different viewpoints have prevailed. Many different passions have arisen and extreme positions have always been customary. In the early 1800s, much of the United States was an agricultural society, so the school year was short and homework was of little significance (Checkley, 1997). Working for the family took priority so there was little time for homework because children had numerous chores to complete. Most students left school after the sixth grade. High school homework was demanding but uncontroversial. Homework was generally discouraged by parents, because they were concerned with the work getting done. After the Industrial Revolution, families started moving to large cities and becoming more urbanized. This was a period in time when education was growing and developing and many new schools were built. It was during the late nineteenth century that Americans first started to debate the pros and cons of homework (1997). Two court cases relating to homework complaints took place in Texas and Mississippi in 1887 and 1895 respectively (Gill, 2001). Over the course of the twentieth century, sparks flew regularly whenever professionals, politicians, and parents addressed the topic of homework in schools. In the early 1900’s, Edward Bok addressed concerns of the value of homework, suggesting that no homework be assigned to anyone under the age of 15, while also proposing that children 15 and older should have one hour per night (Kralovec Buell, 2000). â€Å"Ladies Home Journal† led a crusade against homework, enlisting doctors and parents that said it was damaging to children’s health. Various school districts passed anti-homework regulations. In 1901, California legislature passed a law abolishing homework in grades kindergarten through eighth grade and limiting it in high school (2000). In the 1920s, the progressive education movement began to ask more questions about the structure of teaching. Supporters of this movement viewed learning as an active process of problem solving. Anti-homework attitudes were commonly central components of this movement (Boers, 1995). This was far different from the philosophy that claimed children were passive, blank slates that needed to be imprinted with information. During the 1930s, there were plenty of debates and discussions on the topic of homework. Several different publications on the topic of homework abounded in education journals and popular periodicals. In addition, the Society of the Abolition of Homework was established (Checkley, 1997). One of their main arguments was the health concerns that were a result of doing homework. They argued that homework damaged the physical, emotional, and mental health of children (1997). Their reasoning was that homework reduced the amount of time they had to play outside and get fresh air, caused eye strain, and triggered a lack of sleep. This attitude came to the forefront throughout the 1930s, when labor unions were lobbying for workplace reforms as well. During times like these, when economic, political, or cultural crises take place, issues in education took center stage. Homework was branded as unhealthy for children (1997). Many schools started to require that any extra work was to be done at school under teacher supervision. In 1941, psychologist Henry Otto said, â€Å"The benefits of assigned homework are too small to counterbalance the disadvantages† (Cooper, 1996). During this time, homework was one of the most contested school practices. It provided parents with a regular outlet to criticize or praise teachers, and to express strong views about what went on at school. In 1948, a national survey showed the median amount of time spent on homework by high school students was between three and four hours per week (Gill, 2001). The educational debate then started to shift from abolishing homework to making it more creative and individualized. In response to Russia’s launching of the space satellite Sputnik in 1957, the pendulum started to swing again. Concerns arose that American students were not keeping up with those in Russia. The progressive education movement came under attack, charged with being irrational and insufficiently rigorous (Checkley, 1997). A fifty year trend toward less homework came to an abrupt halt. Due to the increasing pressure to stay ahead in the Cold War, a cry came out for more and better education in math and science, and as a result, both educators and parents called for more homework. The National Defense Education Act supported this effort and continued to place a high value on homework (1997). For the first half of the century, most educational scholars were sharply critical of teachers’ reliance on heavy, repetitive, memory-driven homework assignments. Cooper (1997) stated that up until the 1950s, homework was widely viewed as a sin against childhood. Parents were far more supportive of homework than academic experts during this time. In all regions of the United States, parents encouraged substantial homework for their children, not only to improve their academic performance, but also to build character, train work habits, fill otherwise idle time, and provide a concrete starting point for parent-teacher communication. By the 1960s, homework was seen as one contributing factor to academic achievement. However, in 1966, the National Education Association did suggest some limits in the amounts of homework given (Gill, 2000). Educators and parents worried that homework was swarming out social experiences, outdoor exercise, and creative extracurricular activities. They recommended no homework for early elementary grades, no more than one hour per day, four days per week for the upper elementary grades, and one and a half hours per night for high school students (2000). During the 1970s, a ‘Back to Basics’ theme prevailed. Teachers were expected to focus on the core subjects of reading, writing, and arithmetic. A Gallup poll in 1978 showed that 72% of Americans thought that schools could be improved by assigning more homework (Kralovec Buell, 2000). In the 1980s, â€Å"A Nation at Risk† was published, which disapproved of a ‘rising tide of mediocrity’ in American schools. This report claimed that American students were not studying the right subjects, were not working hard enough, and were not learning enough. Their schools suffered from slack and uneven standards. Many of their teachers were ill-prepared (Gill, 2001). It declared that much of what troubled the country’s economy could be attributed to the inadequacies of the schools. They stressed that the need for more homework and a longer school day would be critical to improving these issues. As a result, schools began to vie with one another to require more and more homework at an earlier age. In 1986, the United States Department of Education published a pamphlet called â€Å"What Works,† and it concluded that homework did, in fact, work. This was also the time period when the â€Å"academic excellence† movement began. Even though researcher Harris Cooper reported in 1989 that his extensive studies suggested that the amount of homework done in the elementary grades had little or no effect on later academic achievement, policymakers maintained the significance of homework, and encouraged educators to increase the amounts given (Cooper, 1994). During these years, comparisons to educational approaches, school hours, and the amount of homework assigned by other countries also became prevalent. During the 80s and 90s, homework was hailed as inherently good by educators, politicians, and the general public from all points on the ideological spectrum. Beginning in the 1990s, it started to become commonplace for school districts to adopt policies requiring homework, even in the earlier grades (Checkley, 1997). In 1998, a national survey showed that the amount of homework given to elementary school students had dramatically increased from the amount given in 1978 (Gill, 2001). In recent years, homework has been given in greater quantities than in the past, partly due to rising academic standards, difficulty in getting into top colleges, and the challenging job market that faces graduates today (Cooper Lindsay, 1998). The resources that are available to students who need support with their homework are growing. There are homework hotlines, and special homework tutors and programs that are offered in learning centers. In addition, there are numerous internet websites that offer support, and many schools’ after school programs have set a time aside for the kids to work on homework with supervision. Homework, defined as â€Å"tasks assigned to students by school teachers that are meant to be performed during non-school hours,† is a traditional teaching strategy (Cholden, 1998). Homework assignments generally have different purposes. The most common purpose is to have students practice material already learned in class. Practice homework is meant to reinforce learning and help the student master specific skills. Preparation homework introduces material that will be presented in a future lesson. These assignments aim to help students learn new material so they will be better prepared when it is covered in class. Extension homework asks students to apply skills they already have to new situations, while integration homework requires the student to apply many different skills to a single task, such as reports, projects, and other creative assignments (1998). From an educator’s point of view, assigning homework can serve many different educational needs. It can be used to establish sound study habits, further intellectual discipline, ease time constraints for the amount of subject material that needs to be covered in class, as well as supplement and reinforce work that is done in school. Many parents and educators agree that homework can additionally benefit children in more general ways as well. Carol Huntsinger, a professor of education and psychology at the College of Lake County, conducted a four-year study of 80 families relating to homework given in the preschool and primary grades reaping long-term benefits. It showed that children who did considerable homework were more academically competent than and as psychologically well adjusted as children who did little or no homework in the early grades (McCarthy, 2006). It appeared from Huntsinger’s study that children did, in fact, benefit from more practice on basic s kills outside of school. She also found that when she asked 585 kids in grades 4 through 12 if they felt they had too much homework, 67% of them said no, that they had just enough (2006). Homework can promote positive student traits, such as independence, initiative, and responsibility, while also helping with time management skills and perseverance. Furthermore, completing schoolwork at home can teach students that learning can take place anywhere, not solely in the classroom. Homework has also been known to bring home and school closer together. Parent involvement can be helpful in speeding up a child’s learning, while also enhancing the parents’ appreciation of education. Homework can be the outlet for parents to express positive attitudes about the value of success in school. Overall, homework can be an effective way for students to improve their learning, and for parents to be made aware of what their student is learning and how well their child is doing in school. Yet because so many factors influence the impact of homework achievement, expectations for homework’s outcomes, especially in the earlier grades, must be realistic. If not properly assigned and monitored, homework can also have negative effects on children and families. Homework can lead to boredom with schoolwork, since all activities can only remain interesting for so long. It can prevent children from taking part in leisure-time and community activities which also teach important life skills. There are even studies out that suggest the increasing amounts of homework are leading to childhood obesity (Bennett Kalish, 2006). These reviews say that the reason children are not getting outside to play and exercise as often is because of the burden of too much homework. The American Academy of Orthopedic Surgeons made an announcement in 1998 that high school students are suffering an epidemic of back, neck, and shoulder injuries due to all of the books they have to lug around in their backpacks (2006). Homework also has the possibility of leading to undesirable character traits such as cheating, either through the copying of assignments or re ceiving help that goes beyond tutoring. Moreover, giving assignments to complete at home can cause poor attitudes in children toward school and learning. Parents can become too involved in the homework process as well, thus interfering with their child’s learning. Parents may confuse their children if the teaching techniques they use differ from those used in the classroom. Their involvement may also hinder student learning if they complete tasks that the child is capable of completing alone. At times, increased homework loads can also aggravate tensions within the family. A parent’s attitude can have a direct effect on their children’s attitude toward school and homework (Cooper, 1994). Others argue that homework can accentuate the disparity between students from low-income homes and students from middle or high-class homes (Kohn, 2006). Gerald LeTendre, professor of education at Penn State, is convinced that teachers are misusing homework as a means for improving test scores (Kohn, 2006). He believes that they should be concentrating more on their instructional strategies and methods, rather than giving extra homework to boost academic test scores. LeTendre stated, â€Å"Undue focus on homework as a national quick-fix, rather than a focus on issues of instructional quality and equity of access to opportunity to learn, may lead our country into wasted expenditures of time and energy† (2006). Teachers may feel pressured to give more homework in order to prepare students for standardized testing, which often carries a heavy weight with administrators. Teachers also feel the frustrations that come with homework, as many students repeatedly neglect to turn in their assignments. Constant reminding, reprimanding, taking away privileges, and making phone calls home are superfluous responsibilities for the teacher when assigning the work. The teacher may end up becoming even more upset and disheartened as the cycle continues, knowing that the students’ grades may drop as a result of their irresponsibility. The issue for educators and parents alike is not which list of effects, the positive or negative, is correct. To a degree, both are. It is the responsibility of parents and teachers to maximize the benefits that are possible, while minimizing the costs. Determining the value of homework depends on the application of knowledge an individual has about the subject. There is very little research on how homework specifically relates to student achievement. Although there are many mixed feelings about homework’s effectiveness, a large majority of parents, students, and teachers agree that homework develops students’ character in a positive way (Kohn, 2006). Harris Cooper (1996), a University of Missouri psychology professor who has studied homework’s effects on test scores, has found that â€Å"there is no evidence that any amount of homework improves the academic performance of elementary school students.† When looking at the National Assessment of Educational Progress in 2000, fourth graders who did no homework scored the same as those who studied for 30 minutes each night (Cooper Lindsay, 1998). Eighth grade students’ scores were slightly higher for the kids who did between 15 and 45 minutes of homework per night opposed to those that did less. High school students’ scores were similar throughout the group; regardless of how much homework they reported doing. Cooper admits that he has seen a relationship between the time students spend on homework and their achievement, but not a considerable amount. He found that in high school, the correlation between homework and academic success is much higher than in the lower grades (1998). Cooper stated, â€Å"Homework has benefits that go well beyond what is going on in school, and for that reason, I believe it will continue to be an integral part of our educational system for quite some time† (1998). In today’s modern world, an old-fashioned approach to homework will not work. Homework has to be relevant to the lives of children and a little creativity and careful planning on the teacher’s part will go a long way. An appropriate purpose for homework would be to practice skills, reinforce academic concepts, extend learning, promote healthy study skills, apply new concepts, involve students, and develop positive attitudes toward school and learning. Homework should be seen as any activity where learning is extended outside of school. Assignments that are interactive, and require students to discuss the subject matter with someone else can be beneficial. This would include activities that children can do with their parents, older siblings, or fellow classmates. Teachers should try to give assignments that are self-explanatory and make sure the directions are clear before leaving the classroom. Effective homework also appeals to many different learning styles, so that students do not get bored with the monotony of the same types of assignments. In order for homework to be the most valuable, it must be meaningfully planned, sufficiently evaluated, and the assignments must incorporate some student choice, variety, and encourage creativity. The recommended time for returning graded schoolwork in order for it to be meaningful is no longer than 3 days. However, the sooner a student receives feedback, the more significant it becomes. (Boers, 1995). Overall, researchers have been far from unanimous in their assessments of the strengths and weaknesses of homework as an instructional technique. Nonetheless, experts agree that homework is a good way to review, reinforce, and practice what has been taught. Although homework cannot be linked to improving test scores or advancing academic achievement, it is generally considered useful in building valuable character traits in students by educators and parents alike. References Bennett, S. Kalish, N. (2006). The case against homework: How homework is hurting our children and what we can do about it. New York, NY: Crown Publishing Company. Boers, D. (1995). Happy Classrooms. Boston, MA: PWS Publishing Company. Checkley, K. (1997). Homework: A new look at an age-old practice. Education Update. 39, 1, 5-6, 8. Cholden, H. (1998). The homework handbook. New York, NY: McGraw-Hill. Cooper, H. M. (1994). The battle over homework. Thousand Oaks, CA: Corwin Press. Cooper, H. M. (1996). Homework for all in moderation. Educational Leadership. 81, 34-38. Cooper, H. M., Lindsay, J. (1998). Relationships among attitudes about homework, amount of homework assigned and completed, and student achievement. Journal of Educational Psychology. 90, 2-9. Gill, B. (2001, May 21). The condition of education. Department of Education Update, 33, 8-12. Kohn, A. (2006). The homework myth. Cambridge, MA: De Capo Lifelong Books. Kohn, A. (2006, September). Abusing research: The study of homework and other examples. Retrieved September 3, 2007, from Alfie Kohn Web site: alfiekohn.org/teaching/research.html Kralovec, E., Buell, J. (2000). The end of homework. Boston: Beacon Press. McCarthy, K. (2006). How important is homework? Retrieved September 2, 2007, from www.projectappleseed.org Web site: http://projectappleseed.org/homework.html Research Papers on Improving Studying and Learning TechniquesStandardized TestingThe Spring and AutumnPersonal Experience with Teen PregnancyHip-Hop is ArtInfluences of Socio-Economic Status of Married Males19 Century Society: A Deeply Divided EraEffects of Television Violence on ChildrenThe Relationship Between Delinquency and Drug UseThe Effects of Illegal ImmigrationMarketing of Lifeboy Soap A Unilever Product

Comparing the differences of purpose of government according to Term Paper

Comparing the differences of purpose of government according to Philosophers. (Plato, Aristotle, Hobbes, and Locke) - Term Paper Example Some of the difficulties that society in the classical period faced are the same as what society experience today. For example, the question on whether to have a democratic, aristocratic, tyrannical or oligarchy was handled by in the classical period by Aristotle yet the same question still presents when discussing modern forms of governments. Thus, it is true to say that philosophers of classical period and modern philosophers are still faced with the same question on what is the purpose of the government and how does the government exercise its powers. According to Plato’s idea of an ideal state, the structures and functions in society should be explored in relation to the structure of individual soul. According to him, the individual soul is the different parts of the body in which the workers were the productive part that is represented by the abdomen, the solders that are the protective part represented by the chest and philosopher kings are the governing part that is rep resented by the head. From this classification, Plato envisioned the government, solders and workers each performing a different function in the state. The state as represented by the head can be seen to control and direct the functioning of other parts of the state as the whole body. This means that the government which is represented by the head, has the role of coordinating the activities all other parts of the society (Chang 71). Plato’s stand as expressed in the Laws presents and authoritarian view of government and authority. He claims that for a society to prosper, the authority must impose the right conditions on the people. Further, for maintenance of this prosperity, the authority should be iron fisted in dealing with the people (Crombie 178). My view is that this form of government does not allow the people to exercise their rights freely since all the power rests on the rulers and the people cannot question the decisions made by such a government. A government tha t functions under such ideals might become tyrannical thus denying the people their rights to exercise their opinion freely. Plato and Aristotle differed in their views of the functioning of the government where Plato’s idea of government was a centralized system with power resting in the hands of a few individual who belong to a political class and they exercised sovereignty over laws governing the land. His idea of the soul and the body where governing is a function of the head means that the government is a reserve of a few who are able to climb to the highest pinnacle of society. I find Aristotle’s government functioning as a more suitable one since it allows for the governing of the people through a constitution. This is a favorable system given that the sovereign power lies with the people and the government exercises such powers according to the demands of the society. Aristotle sees the functioning of the government as determined by the aspirations of people th at is enshrined in the constitution. According to him, the functioning and purpose for which the society sets up a government is enshrined in the will of the people and is further expressed through the constitution. The government function is based on the different forms that they take. Aristotle claims that the role of government will vary depending on whether it is a tyranny, aristocracy, an oligarchy or a democratic government (Simpson 215). Aristotle stated in his definition that a constitution is an organization of offices particularly one that has sovereignty over all the others in the society. In this definition, Aristotle recognized offices as the constitution and not a written law. A government will function differently, he argues, when

Choose from the 3 available topics Essay Example | Topics and Well Written Essays - 2000 words

Choose from the 3 available topics - Essay Example Despite the changes adopted in the representation structure, the policies used for women differ from that used in men. Men are given the chance to fight out with fellow men for the different representation position while women benefit from quota systems in which parties reserve special positions for them. The application of the principle of reservation and quota system has enabled women to represent the specific interest of their gender in the house. In Mala Htun article ‘is gender like ethnicity’, the idea behind the formation of group specific parties is evaluated. The author also looks at the dynamics involved in reserving seats using the quota system for women and the reservation of legislative seats for the minority groups (Htun 434). Different countries have different policies on representation and the use of reservation and quotas for special groups like women and ethnic minority. This system applies to all democratic situations whether completely religious like M uslim or catholic state, developed and developing countries among other identities. Most countries have legal requirements for this representation and this highlights the approach adopted by such countries when reserving different seats for its people. Countries that lack legal basis for reservation and quotas have different political arrangement, which allows for fair representation in parties and representative posts. The United States lacks a legal framework for representation of the minority or the women but uses a race conscious districting system that gives room for fair representation of all the races (Htun 434). In mature electoral democracies, states reserve special quotas within the political parties for women and legislative seats for the ethnic minority. The use of quotas and cleavages has been approached with a traditional perspective that fails to look at the implications and benefits of these representations. The author argues that the use of candidate quotas can only be significant within groups that have cross cutting interest while legislative reservation should be allocated to groups that have coinciding interests. Under the principle of use of quota for political party reservation, the law requires a specific number of slots to be left for women candidates during nomination. This is common in most democracies in which the law may require that a third of positions in all areas be reserved to women and that the ranking within these positions should alternate with men. The principle of quota system has significantly affected parties decisions and individuals picked to represent parties in certain districts (Dahlerup 214). The use of representation however affects the entire demography of an electoral system as it result into the creation of new electoral incentives and rules. These results into the creation of more than one set of electoral roll with special districts reserved for the minority groups. Under these principles, a party seeks to h ave a certain group of people who are subjected to a different set of conditions to be elected to the legislature (Htun 434). Strengths and weaknesses of the author’s arguments In this paper, the author attempts to highlight the differences between the types of presentations that border on the quota system and the representation within the legislature. Through this article, the author has critically highlighted the

Psychological Effects of Being A Police Officer Research Paper

Psychological Effects of Being A Police Officer - Research Paper Example For one to be a police officer, he has to go through thorough training to prepare him for the job at hand. Law enforcement is a career field in which one must not only be physically strong but also mentally because the psychological effects can have the ability to damage one’s mental well being, personal life, and career performance. Below is an overview of the effects of police work on their mental, personal and career lives. Police officers are exposed to episodes of violence, deception and victimization throughout most of their careers. The impact of having to deal with these issues can weigh very heavily on their mental well being (Villiers 25). Policemen as human and although they may have undergone training to enable them to deal with stressors that accompany their work, they can sometimes succumb to the pressure. Some of the events that may have detrimental effects to the mental well being o a police officer include witnessing the death of a colleague or being involved in a shootout (Paton 85). These incidences may be traumatic for the officer and they may affect his mental abilities and concentration at work and at home. In some cases police officers may have suicidal tendencies. This is the extreme mental effects that the work of policing can have on an officer. Due to the stress caused by certain experiences while on the job, some policemen have tried and others succeeded in committing suicide (90). These suicidal tendencies are caused by the officers not being able to reconcile with a situation that they found themselves in. in this case, the brain cannot fully deal with a certain situation and the resulting stress becomes too much for the officer who decides that he would rather end his life than continue being faced by the same problem everyday (Villiers 32). Police officers, like everyone else in the society have their own private lives. Many of them have families that they care about. One of the requirements

Colgate Marketing Plan analysis

Colgate Marketing Plan analysis Colgate has realised the significance of marketing plan in its 200 years of existence. This is essential towards understanding the business plans, aims, and communicating the companys horizon within the operational market. This report will focus on the marketing plan for the new Colgate toothbrush called 360 Actiflex, as part of Oral care and Health products which comprises of Tooth paste, Tooth brush, Mouth wash and dental floss. Oral care is important because research indicate that a clean mouth prevents gum disease and prevent heart disease. The plan will address the niche market of dental professional which will recommend the product to their clients and the product brand name will remain to be Colgate. Situation Analysis Colgate Palmolive has been in existence for over 200 hundred years and they operate in more than 70 countries such as Brazil, America, Latin America, Asian etc which will enable to penetrate the new market easily. This is as a result of their brand, experience, capacity in term of resources and existing structure. Product Classification The 360 Actiflex brush with flexible head for cheek and tongue cleaner is design to clean all direction, to remove bacteria from your teeth, cheek, gum and tongue for healthier mouth. Customers want toothbrush that can give them healthy clean teeth and breathe at a reasonable price. Market Summary Colgate Palmolive is aiming to increase its market share in toothbrush which is currently at 30% in 2009 by demonstrating proficiency and professionalism by serving new and existing customers. Through the RD, Colgate has been able to improve their existing products and introduce more products which meet the customers need in dental care. Market Needs According to research, customers only need two or three toothbrushes a year. 65% of customers have more than one toothbrush, 24% keep brush at work 54% have special toothbrush for travelling. Buying Behaviour Pattern Customers base their purchase of tooth brush on how comfortable it feels in their mouth, whether it is soft enough and suits their mouth size or flexible enough. Their purchase is also base on the ability of the toothbrush to remove food particles, plaque removal and gum stimulation. SWOT ANALYSIS Strengths Colgate maintains strong relationship with dental professional, wholesalers and retailers. Have a good communication with the consumers through media and other social resources Extensive industry knowledge and expertise Well designed training programme. Ability to convince customers to spend more though continual rebranding and growing company sales by releasing new twists on under established brands. Weaknesses Increase competition where other competitors produce the same products. The recent recession has impact on the reduction of planned expansion. Opportunities Oral care is a growing industry with the ever changing customers taste. Continuous innovation using the idea technology challenge. Threats Changes in exchange rates for foreign currencies, which may reduce the U.S. dollar value of revenue, receive from oversea market sales. Political or economic instability or changing macroeconomic conditions in our major markets, Lack of well-established or reliable legal systems in certain areas where the Company operates, Objective Setting Colgate by introducing the 360 Actiflex toothbrush is aiming to achieve the following objectives: To retain the 20% existing loyal customers To increase current awareness level of brand from 5% to 15% in 12 months through integrated campaign of advertising, sales promotion and sponsorship. To acquire more customers by targeting the luxury segments of the market. Strategy Development The objective of Colgate Palmolive is to position the company as continuous market leader of oral care and Heath care, serving domestic market as well as international market. To enter the market Colgate will start with our dental professionals whom we have collaboration with in our existing various areas of operation. The company will make small adaptation upon on this product which will permit to save cost. There will be a launch of the product in selected dental professionals where the demonstration of how the product is use will be provided. Tactics As part of tactic the large advertising campaigns will be launched through promotion activities which will include advertising by posters, television, outdoor adverts, online adverts. B: CRITICALLY EVALUATE THE MARKETING PLAN, IN PARTICULAR ITS MARKETING ENVIRONMENT. Marketing environment entails the players and powers outside the marketing that affect management steadiness to build and sustain effective relationships with target customers. Prosperous Companies mostly identify the vital importance of continuously observing and adapting to the ever-changing environment. The marketing environment of a company can be categorised into two areas this include macro environment and micro environment, the macro environment include the main actors of the company involved in producing, distributing, and promoting the offering. The marketing environment analysis can provide insight of online and offline competitive environments. Using Five Forces Model, Porter explains that in any industry there are five forces that influence what happens within the industry, these five forces combine to make up the business environment. By studying the structure of dynamics between these forces, the company can discover opportunities for improving the marketing strategies. When developing company marketing plan which include the marketing, this can not be completely ruled out strategies Colgate Palmolive can identify the forces as: The Threat of new entrants There has been n o major new entrant to the industry for the past few years leaving the giant manufacturer of consumer goods like Colgate and others to dominate the scene. However, no major changes appear to be existing barriers to entry such as the economies of scale already benefited by the Colgate as a player who have been in the business for long. As a result of difficult trading conditions in the environment, capital requirements and integration costs are high due to the downturn in the increase interest rates rises. Power of supplier Tighter credit markets may lead to business disruptions for certain of the suppliers, contract manufacturers or trade customers which could, in turn, adversely impact colgate business. Even though this look impossible as the supplier will not want to loss Colgate business because of its global presence worldwide, this cannot be totally ruled out. Competitive Rivalry Significant competition in the industry could affect the business, for instance the rigorous competition around the world, especially from the bigger multinational consumer product companies who have greater resources than Colgate. The ability to compete depends on the strength of our brands and on our ability to protect our patent, trademark and trade dress rights and to defend against related challenges brought by competitors. A failure to compete effectively could adversely affect the growth and profitability of the company Limitation of the Five forces method The limitation of this method is the interaction of the forces with each other especially in relation to the cosmetic life cycle which affect the competitive forces significantly. Media/IT Interference at Colgate Palm Olive In 200 years of existence, information technology and media has assisted to develop a vibrant organization at Colgate. As the trend in IT changes over the years, it has also been reflected in every operations the organization. Starting with the ancient IBM system units of early 1950s to the first consumer computers of 1977 (Apple I, II III), Colgate has grown alongside to compliment the transition with time. In the modern era, parts of the positive impacts can be seen in bulletin board services, computer conferencing, computer output on microfilm, communication network, decision support systems, Electronic mail (e-mail), Electronic spread sheet, Telex, video chat, teleconferencing and the likes has been a major contribution of IT and media to the industry. Not to mention the advanced electronic instrumentation for packaging and transportation that we could notice at every stage of production. Marketing to a layman can now be found on twitter, facebook, youtube, text messaging, google, eposters and the likes. On a negative side, insecurity of data and records has been a major setback of modern IT and media in marketing. The major fear here lies in the future of the system whether or not it still pose similar advantages or negative significance. All the aforementioned means of marketing in the modern era has lots of impacts both positively and negatively: Positive Impacts of Media/IT Marketing speed and Convenience Modern IT/media has posed lots of advantages on how fast information can be disseminated. A SATA system has a data transfer rate of 300Mb/s (Wisegeek 2011). It indicates that a huge data of the size of a disc could be communicated to a large set of audience in less than one second. Marketing is now possible 24 hours a day, 365 days a year. Customers can now bridge the queuing problems at stores (Hollensen 2007). Cheaper dissemination routes Because of easy means of data flow, the cost of distribution has fallen considerably over time. It cots as low as 50 pence to fax a page whereas millions of pages will sent across the internet/media at almost a free distribution cost. Apart from the fact that the whole world receives the information at once and at the same quality, the impacts are the same with the impression expressed. Moreover, it is possible to search for the lowest price available for brands (Hollensen 2007). Online financial services are also possible through these means. Effective communication Media and IT has made it possible to decide on target audience, detailed information like product, availability, and pricing are provided for the people. Through the use of multimedia, the customers could have a better understanding of their needs by for example depicting the interior decorations or by showing the beauty of housing estates. Means of reducing workloads Marketing requires lots of workloads which have been reduced by adopting information technology. IT supports the full range of organizational functions and processes that delivers products and services to customers and other key stakeholders (Chaffey et al. 2000). Different functional parts of the organization can be corporately glued with the aid of this tool. Negative Impacts of Media/IT Despite the raging benefits enjoyed by the organizations using IT/Media, the following fears are yet to be addressed: Authentication Identity problem is still yet a major problem of modern marketing. The use of passwords as a safe key has been compounded by the hacking programmers. Loop holes have been created in lots of marketing links. This has posed a challenge to the future of e-marketing/media communication systems. Spam Disease Spam diseases in marketing involves filtering off of positive information from the direct sender by hackers or computer viruses Data Saturation Crashing marketing There is tendency for marketing crash of similar products from different manufacturers. Sometimes we found it difficult identifying the differences in the advertisement from similar companies. Insecurity channels Crackers often capture details rendering the marketing system unsafe for customers. Many fears have been expressed by customers on crackers capturing the credit/debit card details. This is still a threat to be investigated in future of information technology and media. References S Hollensen (2007) Global Marketing A decision-oriented approach, fourth edition pp. 499-506. Wisegeek (2011) A website on data transfer rate, [online], Available at www.wisegeek.com/what-is-data-transfer-rate.htm Assessed: 29 Mar. 11

The History of the Rise Essay -- American History, Slavery, Clarkson

In 1808, Thomas Clarkson published his two-volume text, The History of the Rise, Progress and Accomplishment of the Abolition of the African Slave Trade by the British Parliament, after the prolonged campaign to abolish the slave trade in the British Empire. Within this text, Clarkson inserted his own map of the path to abolition, consisting of the efforts by prominent intellectuals, politicians, and religious organizations. This essay will argue that Clarkson’s map neglects the informal abolition activities that coincided with the official abolition campaign both within and outside the map’s timeframe; it in fact ends twenty years before the passage of abolition legislation in 1807. This argument will also examine the role of marginalized groups, including women, blacks, and public opinion, in the non-informal activities involved in the crusade to abolish slavery. Recent scholarship and some primary texts will be utilized to posit that various informal activities are absent from Clarkson’s map and need to be examined for their contributions to the crusade. The map examines the activities and individuals missing from the current timeframe, ending in the year 1787, and so this study will explore the post-1787 activities that should have been included on the map. A point of conflict on the map is the twenty year gap between 1787 and 1807, arguably a critical period on the eve of abolition. The map fails to display the contributions that finally provoked Parliament to pass legislation to abolish the slave trade. Within this gap, Clarkson additionally neglects the important contributions made by marginalized groups to abolition. Historians have steered away from traditional scholarship of the abolition of the Trade to focus ... ...de. They served as a device to generate popular sentiment against the slave trade. Drescher argues this media was significant in the first national mobilization. For example, organizers of the Manchester petition advertised for the abolition of the slave trade by submitting their petition to all major newspapers in England to promote the creation of other petitions by readers (Drescher, 49). The Manchester Committee disseminated the info from their petition to others. Advertised to all major English newspapers to promote readers to submit/ organize similar petition (Drescher, 49). Manchester serves as a model petition. The published Manchester petition was critical to the public agitation of the slave trade. Ten days after newspapers first reported of the Manchester petition in the General post, public agitation/ attack of the slave trade (Drescher, 49).

Laughter Is the Best Medicine Period A

Laughter is the Best Medicine Vikrant Badhwar Period A. There are so many quotes about laughing like, â€Å"Laughter is an instant vacation†, â€Å"Laughter is the shortest distance between two people† and we are all familiar with one of the most well known quotes â€Å"Laughter is the best medicine. † Yes, you guessed it right, my speech topic is â€Å"Laughter is the best medicine. † Laughter is contagious and it not only improves physical, mental and emotional health but also makes people happier and brings them closer. Laughter helps and overcomes many social barriers.One cannot go through life being miserable all the time and we need to find humor in anything or everything we can. Laughter is free medicine and very easy to use at any place and anytime Laughter is one of the best natural pain killers in the world. There are a lot of health benefits from laughing. What can be a better way to relieve stress and get rid of pain than laughter? Laughing can boost your immune system. When you laugh, it reduces the stress hormones known as cortisol and increases the immune cells that can fight infections and prevent many diseases.Laughter increases a hormone known as endorphins that acts as a pain killer. It gives the body a good feeling and can temporarily relieve pain. Laughter increases the blood flow in our bodies which can prevent the risk of having a heart attack. Did you know that 15 minutes of laughter can be just as good as 2 hours of sleep; one good belly laugh can burn 3 and ? calories, laughing for 15 seconds adds two days to your life span. The Chinese have it right, they laugh more than any other culture in the world! Laughter makes you feel good about yourself and helps you stay emotionally healthy.When you laugh, you get a feeling in your body that makes you feel good. When you laugh, there is no way you will feel angry, sad or even mad, therefore it relieves all your bad emotions. Laughter brings a lot of joy and energy that allows you to have a positive outlook towards life even when you are feeling down. Researchers believe that there is a strong link between laughter and emotional health. Laughter reduces stress and helps you relax. Laughter also helps you stay focused and helps you look at difficult situations more clearly.Laughing by yourself is a great dose of medicine but laughing with others is even better. Shared laughter is considered to be great way of keeping relationships healthy. When you are laughing with others, it helps strengthen the bond between friends, and even helps dissolve a disagreement or conflict that otherwise maybe be harmful to your mental and emotional health. Laughing together can make life fun and enjoyable. Did you know that there are actually Laughter Yoga groups where the Yoga leader actually teaches you how to laugh!There is one group called the â€Å"Laughter Brigade† in India where you can catch a group of people laughing silly early in the morning whi le doing their routine exercises! As you can see, laughter is not only a free medicine but it can be available anywhere, anytime and in any situation. Laughter’s benefits to our physical, mental, and emotional well being are enormous. Laughing together strengthens the bond, brings people closer and overcome many social barriers. So, I say keep on laughing and add more joy, happiness and love to your daily lives.

Luncheon on the Grass by Manet essays

Luncheon on the Grass by Manet essays Edouard Manet was a French painter who was born on January 23, 1832 and died on April 30, 1883. He was an expert when it came to approaching modern-life subjects in his work, filling the gap between the art movement's realism and impressionism. After painting "Luncheon on the Grass" (1863) Manet received a great deal of media attention. While a nude in a classical setting was considered acceptable, one nude in a contemporary setting was not acceptable. Savaged by the critics, "Luncheon on the Grass" caused a public scandal. Influenced by the painting "Judgment of Paris" by Raphael, Manet featured a naked woman with clothed men. The female's body appears luminous and her gaze is directed towards the viewer. Manet wanted the viewer's attention drawn directly towards the nude female's body. The meaning of this piece of art that Edouard Manet intended was that just because a nude female is casually sitting beside two fully clothed men doesn't mean that the two men's attention will be to wards the nude woman. The two men accompanying the woman seem to be ignoring the woman as they are engaged in a deep conversation. They seem to not be at all astonished at the woman's presence by their posture and facial expressions. Manet executed the characters in this painting like they were supernaturally present. The woman in the background bathing in the stream also seems ignorant or comfortable by the other nude woman sitting with the two men. She appears like she is floating. There is an atmosphere of informal familiarity in his work. Each character in this painting is sitting in a very relaxed manner. The men for example are reclining casually, while the way the women are sitting is also in an uninhibited manner, obviously not a way that a lady would regularly sit, especially in nude. She looks quite comfortable the way she is sitting though. She has one leg drawn up and the other leg relaxed, lying down. The woman's hand is holding her chin as...

The Characters in Romeo and Juliets House of Montague

The Characters in Romeo and Juliet's House of Montague The House of Montague in Romeo and Juliet is one of â€Å"fair Verona’s† two feuding families- the other being the House of Capulet. Montague’s son, Romeo, falls in love with the daughter of Capulet and they elope much to the anger of their respective families. This guide provides commentary on all the main characters in the House of Montague. House of Montague Montague: Father to Romeo and married to Lady Montague. Head of Montague clan, he is locked in a bitter and on-going feud with the Capulets. He is concerned that Romeo is melancholy at the beginning of the play. Lady Montague: Mother to Romeo and married to Montague. She dies in grief when Romeo is banished. Romeo Montague: Romeo is son and heir of Montague and Lady Montague. He’s a handsome man of about sixteen who falls easily in and out of love demonstrating his immaturity. Benvolio: Montague’s nephew and Romeo’s cousin. Benvolio is a loyal friend to Romeo who tries to counsel him in his love life- he attempts to distract Romeo from thinking about Rosaline. He avoids and tries to defuse violent encounters, but it is implied by Mercutio that he does have a temper in private. Balthasar: Romeo’s serving man. When Romeo is in exile, Balthasar brings him news of Verona. He unwittingly informs Romeo of Juliet’s death, but is not being aware that she has taken a substance to only appear dead. Abraham: Montague’s serving man. He fights Capulet’s serving men Samson and Gregory in Act 1, Scene 1, establishing the discord between the families.

Networking Essay Example | Topics and Well Written Essays - 2000 words

Networking - Essay Example Chief among those rules is this: Build applications that harness network effects to get better the more people use them† (Pang 2009). Unfortunately, there is still no exact definition available for this technology. In order to understand the concept of Web 2.0, one needs to be an information technology expert. The innovative web 2.0 has aid users to explore Internet in different ways. Similarly, this comes with the idea of collaboration and communication with users, people and organizations of analogous interest (Wang, Ching-Huang Wang et al. 2010). Moreover, many people discuss Web 2.0 by indicating YouTube, face book, twitter etc. These websites support features of Web2.0, as is composed of Rich Internet Application (RIA), Ajax, flash, web services, Service Oriented Architecture (SOA), iterative language and social web. The technologies associated with RIA are AJAX, Java FX, Microsoft Silverlight and Flex.The idea is to integrate desktop computing experience to the browser by integrating more than one application on the web browser. On the other hand another key component called as SOA provides a flexible platform for organizations to add services. As organizations expand businesses, SOA provides room to include innovative services and products. The primary objective of SOA is to add services as the business expands. Furthermore, Web 2.0 has introduced new social networking websites including improved interactions with employees, customers, suppliers etc. Issues Internet has blossomed vast opportunities for developers, programmers, businesses to operate a business. On the other hand, new threats keep on effecting Internet and services associated with it. Organizations are extremely cautious regarding the Internet security because Web 2.0 allows the involvement of core systems directly from the web sites. Moreover, almost everyone bank is now offering ‘online banking’ services, which needs security with strict compliance. Most of the issues related to Internet, fall’s in the domain of operational problems. Web users tend to give correct personal information online to websites and a forum, which is, unsafe. Likewise, when the user access websites, chat with friends, and download software for various purposes, a hidden file known as Trojans creates a hidden remote connection, providing all the information to the hacker. For instance, if a web user conducts an online transaction via a credit card, the Trojan will extract the credit card number as the user types it from the keyboard, and sends it to the hacker. Consequently, the hacker may use credit card, resulting in financial loss. In corporate business environments, the impact is even more as compared to the home user. Hackers may breach in databases, file servers, and data warehouses, to extract classified information related to future-plans, milestones etc. and denting the organization with substantial business loss. Pornography on the web is another debatable issue, when considering children. As numerous pornographic websites are providing high quality pictures and videos, that can be accessed easily. Pornographic statistics from ‘

What is the role of social media in the field of journalism-LITERATURE Term Paper

What is the role of social media in the field of journalism-LITERATURE REVIEW - Term Paper Example acquire more traffic especially from the young generation, media corporations have also followed their consumers onto online space by creating social media sites. Apart from generating traffic, media corporations have also embraced social media forms of journalism in a move to be at par with competitors (Kerrigan & Graham, 2010). Apart examining values of journalism, the study will also analyze its contribution to the online community. In the current generation, it would be quite unfortunate for journalism corporations not to embrace the rapidly growing technology, especially in social media. This is due to the fact that social media is of great importance to the journalism network. Embracing social media is no longer an option since it is one of those things that are a â€Å"must have† for all journalists. Unlike previous generations, the current one is quite literate and normally spends most of the time seeking information on the internet; this is clear indication that it is rare for them to get information from hard copy materials such as books, magazines and newspapers. Because of this, journalists ought to change the ways in which they relay information to the public. Since most people depend on social media for information, journalists have no option but embrace them too. Studies so far conducted show that apart from Facebook, other common social media platforms include twitter, LinkedIn and MySpace ( Oh, Agrawal & Rao, 2013). The 21st generation is quite inquisitive to the extent that it is not possible for them to wait until the next day so that they can read about a trending story. To them this is a long time for a generation normally yearning for information. Therefore, by embracing social media, journalists are in a position to post up to date information on what is trending not only in the US but also globally. By doing so, people will become interested with journalists and media corporations that post instant news hence resulting to traffic that is